Corporate Strategy


"Based on the competitiveness of color plate materials, build an industry-leading one-stop appearance module service provider to meet the best experience of users / customers"

6.0Hundred million+

Since the establishment of the factory in 1999, we always adhere to innovation first, take home appliances as the carrier, provide quality products for more than 100 million famillies, and work with customers to integrate beauty into thousands of households. At present, in the field of home appliances color coating, market share >35%,brand first degree >2.0. In the future, we will adhere to product innovation and technology leadership, serve global users, and create a hegang brand that delivers "beauty".

60Hundred million+

Based on the competitiveness of color board, we will build an industry-leading one- stop appearance module service provider. In the future, we will base on the three business segments of home appliances color coating, building materials color coating and appearance module, to bring the best service experience for users/customers, and realize the doubling of output value.

100ten thousand t+

Hesteel group has four production bases, namely Qingdao, hefei, handan and kehong, with a capacity of 800,000 tons. In the future, we will build a production capacity guarantee pattern covering key business groups nationwide and overseas on this basis, and achieve over one million tons of production capacity to provide better service experience for global customers.